Groupe PSA likely to enter Asia with a Citroen SUV in 2019 to build brand image before the launch of mass-market models. The SUV segment in Asia is growing and how! The overall passenger vehicles segment in FY2017-18 grew at 8% while the SUV segment registered a growth of 21%. With this in mind, French … Look
Citroen is a French car manufacturer that was found in 1919 by Andre Citroen. Currently the Citroen brand falls under the PSA Peugeot Citroen Group. The Citroen brand has a reputed name in motorsports with its Citroen World Rally Team. Citroen currently has a wide range of product lineup. The French automaker also has a premium sub-brand, DS (Different Spirit) that runs parallel to the mainstream cars of Citroen. The Citroen DS series is a range of performance centric cars that have sporty styling and strong performance. Citroen is currently no available in the Asian market.
It is a very well-known fact that the automobile industry is facing a major slowdown. Asia is a big market for many major vehicle manufacturers but the slowdown has been a great deterrent for new companies to enter the Asian auto market. Peugoet-Citroen had big plans for Asia and the company had signed a State … Look
Citroen plans to foray into the ever competitive Asian auto market as early as December. The French carmaker is expected to make an announcement on its Asia plans coinciding with French President, Mr Nicolas Sarkozy’s visit next month. Citroen has been in discussion with Andhra Pradesh Government over a Rs. 3500 crore investment to set … Look