Hero has made its range of motorcycles and scooters available for sale on popular e-commerce website Snapdeal, which is also offering free insurance on the motorcycles.
Hero has been marketing its products very aggressively in the market for quite some time now. The world’s largest two-wheeler manufacturer has been sitting on top of the two-wheeler list since almost forever. We recently published an article about a new survey which showed that majority of people purchasing new vehicles prefer to carry out the whole process online. Nowadays, more people opt to have a digital experience as compared to the conventional means of vehicle purchasing. In line with this, Hero has started selling its entire range of motorcycles and scooters on the popular e-commerce website Snapdeal.
This move comes after the two companies signed an agreement for the same last year. The process comes in a move to improve the customer’s buying experience, providing a hassle free experience. The buyer will not have to visit the dealership altogether and can straightaway order the two-wheeler from Hero on Snapdeal itself. For purchasing, one has to pay a booking amount of Rs. 10,000/-, which will be deducted from the total on-road price of the vehicle and will be refunded if the booking is cancelled. The buyer will also get a cash voucher of Rs. 1000 from Snapdeal, which will be redeemable for any product on the same website. The only dealership visit that the buyer will have to make will be for completing the documentation and registration process.
The booked vehicle will be registered to the address provided online and will be available for delivery to the customer within 2-5 days, which depends on the inventory. Customers will then have to pay the remaining amount at the dealership itself once the whole process is complete and will get free insurance for the vehicle purchased. One can go to Snapdeal and book any of the following vehicles: Karizma ZMR, Karizma, Xtreme, Hunk, Achiever, Ignitor, Glamour, Super Splendor, Maestro, Pleasure, Passion, HF Deluxe, HF Dawn, etc.