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Piaggio Opens Multi Brand Motoplex Concept Store In Pune [Pictures]

The Pune Motoplex concept store is the first in Southern Asia and houses Piaggio’s premium brands Moto Guzzi, Aprilia and Vespa under one roof.

The Motoplex store is themed on the lines of other multi-brand stores set up globally

Providing a better platform for its performance products to be visible, Piaggio Asia inaugurated the ‘Motoplex’ concept store in Pune recently that will cater to customers seeking products from Vespa, Aprilia and Moto Guzzi brands. The concept store is themed on the lines of the multi-brand stores that are set up in cities like Milan, New York, Shanghai and Beijing globally.

Located on Pune Nagar Road in Yerwada, the new Piaggio Motoplex concept store is the first of its kind in Southern Asia and represents the grand legacy and premium quality products that come along with the three brands that are being sold under one roof. The company states that the idea behind the store is to offer a complete retail experience and comes with a lounge for customers, complete with free Wi-Fi. Piaggio plans to open 90 such multi-brand stores globally by the end of 2015.

The Motoplex concept store currently holds a host of offerings on display and is certainly a treat for Italian bike enthusiasts. Under the Aprilia brand, the store showcases the RSV4, Tuono V4, Caponord 1200s, Dorsoduro 1200, Mana 850 and SRV 850 ABS scooter. Under the Moto Guzzi brand, the outlet showcases the California Custom and Touring SE, Eldorado, Griso 1200 8V SE and Audace. The more familiar and attainable Vespa brand has its entire lineup on display including the newly launched SXL and VXL 150cc scooters along with the older 125cc offerings.

In addition to the expansive display area for the bikes, the Pune Motoplex also retails official merchandise for all three two-wheeler brands while the basement holds the service workshop wherein regular maintenance and repairs on the motorcycles will be carried out. The Motoplex store enables a dealer to accommodate more brands under the same retail space which not only is cost effective but also helps in creating a better brand perception.

Piaggio plans to launch 4 more Motoplex stores in Asia by March 2016

The very striking Aprilia range comprises of the RSV4, Tuono V4, SRV 850 among others

The Aprilia RSV4 is an absolute track scorcher and rivals the BMW S1000RR

Other Aprilia models include the Caponord 1200 tourer & Mana 850 street-fighter

The SRV 850 is a performance scooter from Aprilia and apt for touring

The store also sells merchandise from all three brands

The Moto Guzzi California 1400 is a jaw dropping beauty

Moto Guzzi also retails the Eldorado vintage style cruiser in Asia

Moto Guzzi is available in Asia since quite sometime now

Moto Guzzi bikes make for a great alternative to Harley and Triumph

The Piaggio Motoplex has some excellent placement of bikes

Save for the Vespa range, all other models come to Asia via the CBU route

The multi-brand dealership concept helps leverage more products under one roof

The store also sells apparels and riding gear in addition to the bikes

The Vespa range SXL & VXL are the only scooters in Asia to get a 150cc motor

The Motoplex store also holds a service centre in the basement

Located in Pune, this is Southern Asia’s first Motoplex store

The retro cool Vespa scale models are pure eye candy

The old scale models give a hint to Piaggio’s glorious Italian past

Piaggio has showcased the entire Vespa range including the 125cc models at Motoplex

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